Trusted by 100,000+ families

Get instant life insurance

No medical exams or blood tests. Apply online in minutes and get coverage up to $2,000,000.

No exam required 5-minute application 30-day guarantee
Happy family protected by Ethos life insurance

The ease of getting insurance with Ethos

Our modern, 100% online experience makes applying super fast and stress-free.

Coverage up to $2M

No medical exam. Just answer a few simple health questions.

Free wills & estate plans

Eligibility depends on the product and state.

High approval rates

We can offer coverage to more than 90% of applicants age 20–85, averaged across ages.

Flexible options

Designed to fit different budgets and needs.

Dedicated support

Provided by our friendly, knowledgeable team.

30-day guarantee

A 30-day money-back guarantee for total peace of mind.

Included Free

Free Estate Planning Benefit

Ethos offers a FREE estate planning benefit (including wills and living trusts) for all customers with an active policy — an $898 value for the policyowner and their spouse at no extra cost.

Legal Will

Distribute assets and select a guardian for your children.

Power of Attorney

Appoint someone for medical and financial decisions.

Other Essentials

Healthcare directives, trusts, and instructions for belongings.

What our customers say

4.8/5 from 5,000+ reviews

"Ethos has brought me so much relief knowing my family will be taken care of."

G
Georgia Oonkeo

"Excellent prices for insurance policies... especially considering NO EXAM!"

J
Jim Harris

"It took about 5 minutes and I was insured instantly for 1.2 million."

S
Shirley Walker

"Loved how easy it was to compare and customize the policy coverage amount."

M
Mike Chapman

"Love the bonus complimentary estate planning aids."

K
K.L.

Backed by leading carriers

Banner Life
Protective Life
Ameritas
John Hancock
TruStage

Protect your family today

It only takes 5 minutes to see your rates. No medical exam, no hassle.

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Frequently Asked Questions